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 Today the Lucas Oil Off Road Racing
Series (LOORRS) announced a partnership with Spanish Language Station
KWHY-TV Channel 22. This agreement will add an additional 40 hours of
the Lucas short course series on Spanish language television. KWHY-TV
is available on both broadcast and cable television.
This
additional television coverage will allow the Lucas Off Road Racing
Series to broadcast the popular racing series from June through
December 2009. Said Lucas Oil’s Bob Patison on the agreement,” Reaching
the emerging Hispanic marketplace is extremely important to the series
and Lucas Oil. We know of the love for Baja desert racing and we
believe that we will be able to capture that same excitement and
enthusiasm with short course off road racing. It is a fantastic
opportunity to enter into this partnership with KWHY-TV.”
"We're
very excited about the opportunity to team up with a well known brand
such as Lucas Oil. This is a ground-breaking opportunity to bring
off-road racing to Los Angeles Spanish Television via KWHY Channel 22."
- Raul Rodriguez, VP/GM KWHY-TV.
This
additional television coverage is added to the already confirmed fifty
four hours of television coverage for the Lucas Oil Off Road Racing
Series that will be seen on NBC, SPEED, The Outdoor Channel, Versus
(Vs) and MavTV.
KWHY-TV Channel 22
is a full-power TV station providing local news and entertaining
programming to the Hispanic community in the Los Angeles DMA. KWHY-TV
is commonly owned with NBC Universal, one of the world's leading media
and entertainment companies, and Telemundo, the fastest growing U.S.
Spanish-language television network.
The
Lucas Off Road Racing Series (LOORRS) is the evolution of the long
standing support of short course racing by Forrest Lucas and Lucas Oil.
Steeped in the Midwest tradition of short course off road racing
infused with a West Coast influence, LOORS brings intense four wheel
door to door action to challenging, fan friendly tracks. Lucas Oil Off
Road Racing Series: This is short Course. For more information please
visit LucasOilOffRoad.com |
