
An agreement has been finalized between
Lucas Oil and Toyota Corporate Manager – Marketing Motorsports, Ed
Laukes, that names Toyota as “The Official Truck” of The Lucas Oil Off
Road Racing Series (LOORRS). As the “Official Truck,” Toyota is
providing a fleet of their full-size Tundra 4x4 trucks to be utilized
as on-track safety and support vehicles. “The Lucas Oil Off Road Racing
Series is an ideal platform for us to reach our target demographic and
feature the Toyota Tundra,” said Toyota’s Laukes.
The
Toyota Tundra will be heavily relied on by safety and emergency crews
throughout the events on the various Lucas Oil Off Road Racing tracks.
These off road racing courses feature a variety of terrain including
huge jumps, giant “whoop de-do” sections and rutted dirt surfaces.
Lucas Oil’s Jamie Deveny, who worked closely with Laukes along with
Toyota National Motorsports Manager Don Brown to complete the
agreement, had this to say, “Lucas Oil looks forward to showcasing
Toyota products on NBC, SPEED, VS. (Versus) and across the entire
spectrum of programming where the Lucas Oil Off Road Racing series will
appear this season. Toyota has been a wonderful partner of Lucas Oil’s
and we’re excited to have them on board with us in the off road series.”
Toyota,
with a storied history of involvement in short course off road racing
dating back to their long time support of off road racing legend Ivan
“Ironman” Stewart, is once again taking a pivotal role as The Lucas Oil
Off Road Racing Series continues to grow in popularity. “We have a
strong history in off road racing and we are enthusiastic about our
involvement in Lucas Oil Series,” said Laukes on the Toyota commitment
to the series.
For more information about the full-size Toyota Tundra, the Truck that’s Changing it All please visit www.toyota.com/tundra/
For more information about the full line of Toyota cars and truck please visit www.Toyota.com
The
Lucas Oil Off Road Racing Series (LOORRS) is the evolution of the long
standing support of short course racing by Forrest Lucas and Lucas Oil.
Steeped in the Midwest tradition of short course off road racing
infused with a West Coast influence, LOORRS brings intense four wheel
door to door action to challenging, fan friendly tracks. Lucas Oil Off
Road Racing Series: This is Short Course. For more information please
visit Lucasoiloffroadracing.com |